In November 2024, ecommerce marketers will have no shortage of topics for articles, videos, and podcasts. Examples include holiday shopping, Macy’s Thanksgiving Day Parade, Daylight Savings Time, military families, and winter previews.

Done right, content marketing attracts, engages, and retains customers. But finding topics for that content can be challenging. Here are five content ideas your company can use in November 2024.

Holiday Shopping Guides

Image of a female using a laptop computer with a Christmas tree in background

Marketers can encourage early shopping with guides.

In 2024, just 27 days separate Thanksgiving from Christmas. This relatively short shopping season has some retailers starting early with holiday sales.

Initial marketing campaigns could include guides encouraging holiday gift-givers. One approach is to address popular items while reminding shoppers of the short season.

Here are a few potential headlines.

  • “10 Popular Toys That Could be Gone by Black Friday”
  • “5 Personalized Gifts to Order before Thanksgiving”
  • “21 Christmas Gifts to Ship Internationally — and When”
  • “10 Ways Early Holiday Buying Saves Money”

Macy’s Thanksgiving Day Parade

The first balloon in the Macy’s Thanksgiving Day Parade appeared in 1927.

November 2024 marks the 98th Macy’s Thanksgiving Day Parade in New York City. The parade is best known for its amazing floats.

Now an annual and popular American holiday tradition, the Macy’s Thanksgiving Day parade started with just the retail store’s employees wearing colorful costumes and some animals on loan from the Central Park Zoo. Soon after, Macy’s added bands and floats.

The first balloon, in 1927, featured Felix the Cat. In 2024, viewers can expect giant balloons featuring the Diary of a Wimpy Kid, Extraordinary Noorah & The Elf on the Shelf, Marshall from PAW Patrol, Spider-Man, and SpongeBob SquarePants.

For content marketers, the parade could be an opportunity to inform and entertain readers.

Daylight Saving Time

AI image of a jogger on a street.

Lots of folks in the Northern Hemisphere will soon change their routines at the end of daylight saving time.

Sunday, November 3, 2024, marks the end of daylight saving time in the United States and at least 10 other nations, when households will set their clocks back an hour.

Germany, Italy, and France were among the first nations to implement daylight saving time. They each started in 1916. America added it in 1942.

For content marketers, the time change is an excellent occasion to publish list articles explaining how falling back an hour could impact shoppers’ attitudes toward a given product or category.

Here are some product category-specific article headlines.

  • Home decor store: “10 Cozy Home Updates for the End of Daylight Saving Time”
  • Online fitness shop: “7 Ways to Maintain Your Fitness Routine after Daylight Saving Time”
  • Coffee merchant: “6 Brews to Power through the Darker Days”
  • Electronics store: “5 Smart Gadgets for the End of Daylight Saving Time”

Military Family Month

Image of man in a military uniform surrounded by a wife, son, and dog in front of a house.

Recognizing the sacrifice of military families is a content opportunity in November.

Honorary holidays are excellent ways to recognize and engage important customer segments.

An example is Military Family Month in November. Marketers can produce content celebrating the resilience, strength, and support military families provide for the soldiers, sailors, airmen, and marines who defend the nation.

One of the best ways is family profiles. An online store selling pet supplies, for example, could ask customers to nominate a military family to be featured. The business could then interview the family and surprise them with a year’s supply of pet food.

Alternatively, marketers could recognize military families or promote a discount for that segment.

Winter Preview

Photo of a man snow skiing downhill.

Seasonal content like skiing can attract visitors from organic search and elsewhere.

November is an excellent time to publish a how-to article for the upcoming winter snow season.

For example, an online ski shop might publish:

  • Resort forecasts describing where to find the best skiing.
  • A preseason ski maintenance checklist.
  • Gear guides for backcountry skiing.
  • Holiday ski gear shopping guides.

Most ecommerce businesses can find preseason topics appropriate for their product line.

  • A women’s apparel store might publish a guide for sustainable winter fashion.
  • A nutritional supplement brand could produce a winter wellness series.
  • A pet supply store can create a holiday decorating guide featuring relevant photos and supplies.

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