New Ecommerce Tools: October 31, 2024

Every week we publish a list of new products from companies offering services to ecommerce merchants. This installment includes updates on ecommerce storefronts, buy-now pay-later, AI-powered assistants, fraud prevention, search engine optimization, logistics, and seller ratings.

Got an ecommerce product release? Email releases@practicalecommerce.com.

New Tools for Merchants

Salesforce launches integrated ecommerce storefronts in Starter and Pro Suites. Salesforce has announced the availability of ecommerce storefronts in its Starter and Pro Suites, which are all-in-one sales, service, marketing, and commerce platforms. Salesforce says its ecommerce storefronts enable growing businesses to quickly build direct-to-consumer online stores to sell goods and services. Features include fast onboarding, a low-code designer, centralized merchandising tools to manage products and prices, and pre-built performance dashboards to help streamline operations and increase revenue.

Optiwise.ai launches genAI-powered assistant for Walmart Marketplace. Optiwise.ai, an AI-powered optimization platform for brands, has introduced Olivia, an interactive assistant for the Walmart Marketplace. Olivia identifies listing and ad opportunities, answers questions related to performance, and offers content suggestions, including keywords, titles, descriptions, and pricing, while taking into account holidays and retail events. According to Optiwise.ai, Olivia learns from a brand’s existing content and replicates it to meet Walmart’s standards, ensuring brands tell a consistent brand story across marketplaces.

PayPal and Global Payments partner to simplify checkout with Fastlane. PayPal has expanded its collaboration with Global Payments to transform checkout experiences. Global Payments will offer U.S. merchants enhanced PayPal and Venmo branded checkout solutions and accelerated guest checkout through Fastlane by PayPal, which enables users to complete purchases in as little as one click. Global Payments is a top acquirer of PayPal’s branded checkout solutions across Europe, the U.K., Canada, and beyond.

Mastercard and Noon Payments will launch the Secure Passkey Service in the MENA region. Mastercard has partnered with Noon Payments, a payment service provider in the Middle East and North Africa, to bring its Payment Passkey Service to the area for secure online checkout. Beginning in the United Arab Emirates, Noon Payments will be the first in the region to offer the solution, followed by a wider rollout. The Payment Passkey Service leverages Mastercard’s tokenization technology, which replaces the actual card number with a token so that no data is shared with third parties.

Klarna integrates with Apple Pay to offer flexible payments in the U.S. and U.K. Klarna, a buy-now pay-later network and shopping assistant, is now available to users of Apple Pay online and in apps with iPhone and iPad. Eligible Apple Pay users in the U.S. and U.K. will have access to Klarna’s flexible payment offerings, including paying in three or four installments with no interest or over longer periods with low interest rates. The global expansion will continue in Canada, slated to launch in the coming months.

[cafeteria] launches to provide brands with insights from teens. [cafeteria] has launched as an insights platform on teens and their brands. Emerging from a three-month beta, [cafeteria] enables communication between teens and brands through a dedicated iOS app and real-time insights dashboard called “Albums.” [cafeteria] has on-boarded teens across 60 cities in the U.S. who are talking about roughly 200 brands, generating more than 30,000 insights around brand alignment, audience, purchase history, market positioning, share of wallet, influencers, and competitors.

Simply Be Found launches Ai SEO Pixel to improve online visibility. Simply Be Found, which provides small businesses with search engine optimization tools, has launched AI SEO Pixel to make SEO more accessible and manageable. The AI SEO Pixel automates critical tasks, such as keyword research, content optimization, internal linking, and meta tag creation. The AI SEO Pixel is designed to provide a straightforward solution that helps businesses enhance their online visibility.

Sezzle partners with Shoplazza to offer merchants flexible payment options. Sezzle, a payments provider, has partnered with ecommerce platform Shoplazza. The collaboration will enable Shoplazza merchants doing business in the U.S. to offer flexible payment options through Sezzle. By integrating Sezzle’s buy-now pay-later service with Pay in 4 and Pay in 2 loans issued by WebBank, Shoplazza merchants can facilitate easier purchases without the immediate financial burden.

Worldline partners with Visa Acceptance Solutions on fraud management. Worldline, a provider of payment services, is collaborating with Visa Acceptance Solutions to launch an optimized fraud management solution, augmenting Worldline’s payment services with Cybersource Decision Manager for fraud detection. By integrating into Worldline via an API, businesses can access AI-powered fraud management that automatically identifies good and bad customer behavior to quickly accept more transactions and help increase acceptance rates, backed by both Worldline and Visa’s data.

Nuvei partners with BigCommerce on customized payment solutions. Nuvei, a Canadian fintech company, has partnered with BigCommerce to enable access to Nuvei’s suite of omnichannel payment solutions. Nuvei says its offering for BigCommerce customers provides comprehensive transaction processing capabilities, including payment acceptance, pre-authorization, refund management, advanced 3DS2 technology, multi-currency support, stored card processing, and embedded checkout integration.

Amazon tests seller ratings on product search results. Amazon is testing a feature on its marketplace that displays seller ratings in product search results. Amazon’s test of seller ratings is being conducted on a limited number of product categories, with the goal of helping shoppers make more informed purchase decisions. Consumers typically click through to an item and then click on a seller’s profile to see a rating.

Cirro E-Commerce integrates with nShift for global shipping solutions. Cirro E-Commerce, a logistics provider, has announced an integration with nShift, a worldwide delivery and experience management provider. The partnership aims to simplify and optimize shipping processes for Cirro E-Commerce’s merchants while expanding nShift’s carrier network. Businesses utilizing Cirro E-Commerce will benefit from streamlined delivery workflows, automated label printing, enhanced tracking services, and simplified returns procedures.