New AI Apps Reinvent Ecommerce Video

New AI-driven applications can generate video from text, edit a batch of short clips from a single long-form source, produce product videos from static images, and more.

Here is a list of new artificial intelligence-powered video tools. Some are designed to produce ads and marketing content, while others are foundational for media. Most are either free or have free plans.

New AI Video Tools

Meta Movie Gen is a free generative AI tool trained on licensed and public datasets to produce video, images, and audio. Use simple text inputs to generate custom videos and sounds, edit existing videos, and transform static images into unique videos. ​​Movie Gen has four capabilities: video generation, personalized video generation, precise video editing, and audio generation.

Google Product Studio now offers free AI-powered tools to produce product videos from images easily. Choose the product to feature, such as a single image, and select a video theme. Google’s tool will customize the video to match your brand, enhance the image, and highlight product attributes. Use the videos across any channel, such as Google Ads campaigns, Merchant Center, and your website.

Amazon Ads Video Generator uses generative AI from a single product image to produce video ads tailored to an item’s selling proposition and features. Amazon’s new “live image,” part of video generator, can create short, animated campaign images. Both video generator and live image are free and available in beta to select U.S. advertisers.

TikTok Symphony is a free suite of creative tools powered by generative AI that turns minimal inputs, such as assets or a simple product URL, into videos in minutes. The AI-powered Symphony Assistant delivers applicable recommendations to elevate organic and paid content. Symphony’s suite of creative enhancement features is integrated into TikTok ad campaigns through its Ads Manager workflow.

OpenAI Sora is a text-to-video AI model that generates videos up to one minute long while maintaining visual quality and adherence to the user’s prompt. Sora can produce complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands the user’s prompt and the physical world. Plans start at $24 per month.

Clips, from AI video editor Veed, is a free application for turning long-form videos into edited versions that are auto-framed, subtitled, and ready to share and convert into social media clips. The Clips app is free. Veed’s watermark version is free. Premium plans start at $12 per month.

Runway is an applied AI research company that builds tools to generate videos, images, and audio. It recently launched Gen-3 Alpha to power Runway’s text-to-video, image-to-video, and text-to-image tools — with control modes such as motion brush, advanced camera, and director mode, as well as upcoming tools for structure, style, and motion. Users can explore ideas in near real-time using an advanced video generation model. Free for 125 one-time credits. Premium plans start at $12 per month.

JoggAI quickly converts product images into videos. Choose an avatar and template from the asset library. Use the AI writer to generate scripts and the batch mode to produce videos at scale. Free for up to three videos. Premium plans start at $15 per month.

Fliki combines text-to-video and text-to-speech AI capabilities to provide an all-in-one platform for content creation. Fliki features avatars, natural voices, on-brand templates, and AI media to create videos with voiceovers. The platform’s AI voices mimic human speech patterns and tonalities. Create videos in more than 75 languages and 100 dialects. Free up to five minutes monthly. Premium plans start at $21 per month.

AI Studios by DeepBrain AI converts text into lifelike AI voices to add to videos. Transform blogs, PDFs, PowerPoint slides, or web pages into videos. Start video projects with editable AI  templates from social media, presentations, and more. Access 80-plus text-to-speech languages and 100 lifelike AI voices at scale. Plans start at $24 per month.

VideoGen is a platform for producing scripts, narrating content, finding stock footage, and combining it all. Transform text into engaging videos. The AI assistant guides you through the video creation process, offering suggestions and tips to craft an effective video and get more views. Customize videos with the editor — make cuts, upload music, generate subtitles, and more. Plans start at $16 per month.

Videco is a platform for personalized sales videos. Record and upload a video. Clone your voices with AI and import contacts instantly. Create a personalized landing page with dynamic elements such as forms, surveys, and Calendly integration. Send personalized videos directly to prospects through cold email campaigns with over 50 integrations, including Apollo and Smartlead.ai. Track metrics, from video views to engagement, and use A/B testing to drive results. Plans start at €17 per month (roughly $18.50).

Synthesia 2.0 is an AI tool for video production and distribution at scale. Use the “expressive avatar” with high-definition cameras for a professional feel, or create a custom avatar in a natural background using your webcam or phone. The AI video assistant can convert a knowledge base into a library of videos and support brand elements such as an organization’s custom fonts, colors, and logos. Free for 36 minutes per year. Premium plans start at $18 per month.