The internet is connecting the world. As of July 2024, 5.45 billion people —  67.1% of the global population — were internet users. Among them, 5.17 billion (63.7%) were active on social media.

Worldwide retail ecommerce growth through 2029 will fluctuate, with the overall trend being positive, according to Statista. The food segment will experience the highest revenue, reaching an estimated $1.23 trillion by the end of the period.

In addition, Turkey will experience the most retail ecommerce growth from 2024 to 2029, with a compound annual growth through 2029 of 11.6%. India and Brazil are also among the world’s fastest-growing ecommerce markets, each projected to have a CAGR exceeding 11%.

Moreover, during Q2 2024, online shoppers worldwide spent an average of approximately $2.78 per visit across all categories. Health and beauty led in spending per visit at $3.27, followed by home furniture at $3.09 per visit.

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