New Books to Grow (or Sell) a Business, Fall 2024

Fall 2024 offers a bumper crop of new books aimed at helping ecommerce entrepreneurs and execs. Here are 10 books that provide practical advice for multiple aspects of selling online, from getting started to communicating with partners and customers to selling the company. Most are available in print, digital, and audio.

Books for Fall 2024

How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business by Anaita Sarkar

Serial entrepreneur Sarkar offers tips and insights that cover all aspects of online selling — content and influencer marketing, search and social media advertising, search engine optimization, more — and makes implementing them seem easy instead of overwhelming.

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage by Steve Phillips, Ryan Barry, Stephan Gans, and Kate Schardt

Case studies from the authors’ extensive experience with global companies such as PepsiCo illustrate how the right people and processes, combined with cutting-edge technology, can take market research to the next level.

Personalized: Customer Strategy in the Age of AI by Mark Abraham and David C. Edelman

Customers expect personalization, but doing it right is often challenging. The authors share stories from their experience advising leading brands, providing practical insights for success in the “new frontier of competition.”

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition by Jeb Blount and Anthony Iannarino

Renowned sales gurus Blount and Iannarino team up to demystify artificial intelligence, explaining how to use it to streamline the sales process and enhance — not replace — the all-important human touch.

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets by Emma Stratton

Tips for creating clear, convincing, and memorable promotional messaging that avoids jargon to persuade more prospects and elevate your tech-related product or service above the competition.

The Negotiation Playbook: Strategies That Work and Results That Last by Glin Bayley

This guide to Bayley’s trademarked five-part “Value Method” framework promises to boost readers’ communication skills for better persuasion and collaborative problem-solving in all kinds of business negotiations — bargaining, pitching, presenting, or selling.

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth by Christoph Senn and Mehak Gandhi

The authors advocate a new, collaborative approach to achieving robust business growth. They show how buyers and suppliers can work together on shared goals for greater mutual benefit instead of merely negotiating transactional deals.

Pivot or Die: How Leaders Thrive When Everything Changes by Gary Shapiro

The bestselling author, consumer technology entrepreneur, and head of the industry-leading CES trade show offers his insider view of innovative tech and business strategies, focusing on four key turning points: the startup pivot, the forced pivot, the failure pivot, and the success pivot.

Billion Dollar Bullseye: Scale as Big as You Want, as Fast as You Want, and Exit (If You Want) on Your Terms by Jonathan “JCron” Cronstedt

In this book, released last month and already a USA Today bestseller, Cronstedt shares the seven “billion-dollar bullseye principles” he learned as president of Kajabi, the online learning giant: purpose, profit, product, prestige, promotion, persuasion, and people.

Selling Your Business with Confidence: A Practical Playbook for Mid-Market Owners by David W. McCombie III

As an entrepreneur and mergers and acquisitions wiz, McCombie understands that selling the business is often an emotional journey as well as a complex financial decision. He offers advice on preparing for the process and optimizing the outcome.